Micro Cotton® (referred to as "Micro Cotton®", "we", "our" or "us" in this privacy policy) respect the privacy rights of its online visitors/customers (referred to as "you", "your", or "yours") and recognise the importance of protecting the information collected about them. We will only ever use the information that we collect about you lawfully and in your best interests.
Micro Cotton® is committed to the protection of any personal information you share with us. This statement describes what types of personal data we collect from you, how it is used, how we share it with others, how you can manage the information we hold and how you can contact us should you have any questions.
The information within this policy is subject to change, so you may wish to revisit this page occasionally to ensure you are still happy to share your information with us. Where possible, we will also contact you directly to notify you of these changes. Our Privacy Policy will always be available on our website, providing transparent and clear information regarding how we process your personal data.
The following information is provided by us to enable our online visitors and customers to be fully informed and assured that our company privacy policies are in line with all laws governed by and construed in accordance with the laws of India. By visiting microcotton.com, you are accepting and consenting to the practices described in this Privacy Policy.
This version of our Privacy Policy applies from 15 December 2019.
What information do we collect??
We only collect information that is necessary and relevant in order to provide you with the products or services you request.
Personal data you share with us?
We may ask you for certain personal data when you order from us, including when you purchase from the website, as well as when you sign up to our mailing list.
The information we collect includes but is not limited to:
- Name (including title)
- Delivery address
- Billing address
- Payment card details
- Phone number
- Date of birth
- Email address
Personal data we collect about you
We will collect certain information when you use Micro Cotton® websites and applications. Some of this data does not identify you personally, but rather provides us with information about how you use our services and engage with us. This enables us to improve our services and make them more useful to you.
The information we collect includes but is not limited to:
- The date and time you used our services
- The pages you visited on our website and how long you visited us for
- The products you viewed or added to your basket
- Your IP address
- Your location (where you have permitted access to this)
- The Internet browser and devices you are using
- Cookie or pixel information
- Any information within correspondence you send to us
- Where you engage with us in a business context, we may collect your job title, company contact details (including email addresses), and company details (some of which we may obtain from an online or public business directory)
How do we use this information?
Micro Cotton® will only process information that is necessary to provide the product or service for which it has been collected. We will always provide the option for you to choose not to receive marketing communications from us, and you can withdraw your consent at any time should you change your mind. We will never send you unsolicited 'junk' email or communications, or share your personal information with anyone else who might.
Outlined below are the various ways in which we may use or process your personal data.
Consent
Where you have provided your consent, we may use and process your information to contact you through electronic channels such as email or SMS about promotions, events, products, services or information which we think may be of interest to you.
You can withdraw your consent at any time by emailing support@microcotton.com or, in relation to any marketing messages you receive, by selecting the unsubscribe option included in those messages.
Contractual performance
We may use and process your personal data where necessary in order to perform a contract, such as to fulfil and complete your orders and purchases.
Legal obligation
We may process your personal data to comply with any legal and/or regulatory requirements.
Vital interest
We may need to process your personal data to contact you should there be an urgent safety or product recall notice that we need to inform you of.
Legitimate interests
We may use and process your personal information as set out below where it is necessary for us to carry out activities for which it is in our legitimate interests as a business to do so.
Processing personal information necessary for us to support customers with sales and other enquiries
In order to support sales and/or queries, we may use your information:
- To respond to correspondence you send to us and fulfil any requests you make. For example, sending you information about a product or responding to a customer service query.
Processing personal information necessary for us to understand and respond to customers’ needs
To develop and improve our relationship with you, we may use your information:
- To analyse, evaluate and improve our products and services, including use of our website, applications, customer services and stores, in order to improve your customer experience. Where possible we will use data amalgamated from many people so that it doesn’t identify you personally
- To undertake market analysis and research, including contacting you with customer surveys, so that we can better understand you as a customer
- To provide tailored offers, products and services by post that we think you will be interested in. We will only send email marketing communications to you if you have provided your consent for us to do so
- We may use automated methods to analyse, combine and evaluate information that you have provided to us. We collect and analyse this information in this way so that we can deliver the most appropriate customer experience to you by tailoring, personalising and making relevant all our service and communications (for example, when we have a new arrival we think you might like).
Processing personal information necessary for us to operate the administrative and technical aspects of our business efficiently and effectively
To protect your personal information, we may use your data:
- To verify the accuracy of information that we hold about you and create a better understanding of you as a customer
- For network and information security purposes, i.e. in order for us to take steps to protect your information against loss, damage, theft or unauthorised access
- To comply with a request from you in connection with the exercise of your rights (for example, where you have asked us not to contact you for marketing purposes, we will keep a record of this on our suppression lists in order to be able to comply with your request)
- To inform you of updates to our terms and conditions and further policies.
Processing personal information necessary for us to promote our business, brands and products and measure the reach and effectiveness of our campaigns
To support and promote Micro Cotton®, we may use your information:
- To send you marketing information after you have purchased a product or service from us, made a purchasing enquiry or closed your browser with items in your shopping basket. You have the right to opt out of us sending you this information at any time
- As a business customer, acting on behalf of said business or where we have obtained your business contact details, we may contact you with marketing information (unless you object) if you have expressly indicated to us that you are acting on behalf of said business or where we have obtained your business contact details. In relation to any such information we send by email, we will include an option allowing you to object to receiving future messages by unsubscribing
- To show you targeted advertising online through social media and other platforms operated by other companies, unless you object. You may receive advertising based on information about you that we have provided to the platform or because, at our request, the platform has identified you as having similar attributes to the individuals whose details it has received from us. To find out more, please refer to the information provided in the help pages of the platforms on which you receive advertising from us
- To identify and record when you have received, opened or engaged with our website or electronic communications
- To administer competitions and promotions that you enter with us and to distribute prizes.
How do we share this information?
We do not, and will never, sell your information to third parties. However, we may from time to time disclose your information to the following categories of companies or organisations to which we pass the responsibility to handle services on our behalf;
Service providers who help us to operate our website, fulfil your orders and deliver our products to you, including;
- Credit reference agencies
- Couriers
- Payment providers
- IT support
- Direct marketing communications agencies and consultants
- Market research and market analytics service providers
- Legal and other professional advisors
- Certain regulatory bodies, government and enforcement agencies, where required
- Companies like Google/Facebook to show you products that might interest you while you’re browsing the Internet. This is based on either your marketing consent or your acceptance of cookies on our website.
We take steps to ensure that any third party partners who handle your information comply with data protection legislation and are as committed to the protection of your personal data as we are. We only disclose personal information that is necessary for them to provide the service that they are undertaking on our behalf. We will aim to make your data anonymous or use aggregated non-specific data sets wherever possible.
How long do we keep your information for?
We will not hold your personal information in an identifiable format for any longer than is necessary. If you are a customer or otherwise have a relationship with us we will hold personal information about you for a longer period than if we have obtained your details in connection with a prospective relationship.
